Why a business thrives when others fail

Wow, you opened it, sure you want to learn something new... Slow down, why did you really open it or why do you want to learn this...while you thinking, let me get to the topic.
Most people say businesses thrive on strategy, motivation or passion. All this are correct depending on the understanding of who said it. We can also say all good girls marry as a virgin ? ... But are we totally right ? ... What about rape ? My point is understanding is what separates the ordinary from the extraordinary. Kenneth hagin said he has preached on faith for over 60 years but he finds a better sermon on faith all the time he preaches. Can I say that most people who have been successful are bold persons, they took risks because they found a purpose. The number one brand in the world according to Forbes is Apple, the founder saw something people need and wanted to give it to them. He preached that and made his customers that know he is after there needs and yes that was good marketing. So why did you open this post, you have a purpose right, great, but it is not as good as when you can make it other people's purpose too and make the customers see it as the answer to their questions. This is what makes a business thrive. So the key point is find something people need, make people around you buy into the vision and show people that it is their own need ....Stop bragging about how great your product is, it only shows you created it to get money out of there pocket. You see most businesses have one or two but not three, apple found the three and that's why 30-40% buy Apple products the remaining are just followers of those ones bcos only those few have a taste or know there taste. So if you think you have this three, why give up, soon those who know their taste will find you and the followers who have been rejecting your product will come to say "The product is not bad " .... Keep preaching it if you believe it. Remember never stop marketing your product. MTN Nigeria was not the first communication in Nigeria but Nigerians needed to make calls everywhere they go as this was the key problem.... Glo preach their great product not the beautiful service they render and the need they meet. That's why they are performing less than they should. Maybe they are more interested in the brand ambassadors than the customers I don't really know... What is the meaning of "Rule your world" to a customer who is making call...They speak more to the Stars than to me. If they use those ambassadors to reach there customers directly not through adverts, it would be far better. So preach your solution not your great product... Am Isaac Bakare, stay rich in your mind.